In recent years, the Chinese automotive industry has shown unprecedented vitality and competitiveness on the international stage, and many Chinese car companies are accelerating their layout in overseas markets, actively seizing global market share. From Southeast Asia to Europe, from Africa to South America, Chinese car companies have a global footprint. Not only have their export volumes repeatedly reached new highs, but they have also established production bases in multiple countries and regions, achieving a leap from “Made in China” to “Global Manufacturing”.
According to the latest data, China’s annual automobile exports reached 4.91 million units in 2024, surpassing Japan for the first time and jumping to the top spot in the world. The achievement of this result cannot be separated from the in-depth layout and continuous investment of Chinese car companies in overseas markets. In order to further consolidate and expand their overseas market share, Chinese car companies began a new wave of going global in early 2024. The sponsorship of the 2024 European Championship by BYD, the establishment of Nezha Automobile’s third factory in Malaysia, and the maiden voyage of the SAIC Anji Shencheng ocean going car transport ship all demonstrate the importance and determination of Chinese car companies towards overseas markets.
In the Southeast Asian market, the performance of Chinese car companies is particularly impressive. BYD, Great Wall Motors, Changan and other car companies have established production bases in countries such as Thailand and Malaysia, achieving localized production. This not only helps to reduce production costs and improve product competitiveness, but also better meets the needs of the local market. Taking BYD as an example, its first overseas passenger car factory built in Thailand has been completed and put into operation this year, with an annual production capacity of 150000 vehicles. In addition, BYD also plans to build a passenger car factory in Hungary to further expand into the European market.
In the European market, Chinese car companies are also unwilling to be outdone. SAIC Group, Chery Automobile and other car companies have set up research and development centers and sales networks in Europe, striving to enhance brand influence and market share. SAIC Group not only plans to build factories in Europe, but also entrusts China Shipbuilding Industry Corporation to build ocean going automobile transport ships to transport its own brand new cars to the European market. This measure not only improves transportation efficiency, but also reduces logistics costs, providing strong support for Chinese car companies to compete in the European market.
In addition to traditional car companies, new energy car companies have also shown strong growth momentum in overseas markets. New energy car companies such as Nezha Motors and Xiaopeng Motors have increased their brand awareness by sponsoring international events and holding brand launch events, and have achieved new car deliveries in multiple countries and regions. These car companies have won the favor of consumers in overseas markets with innovative technology, high-quality products, and flexible marketing strategies.
Behind the acceleration of Chinese car companies’ layout in overseas markets is the overall strength enhancement of the Chinese automotive industry and the promotion of internationalization strategies. With the intensification of competition in the global automotive market and the rise of new energy vehicles, Chinese car companies are continuously improving their competitiveness through various means such as technological innovation, brand building, and localized production, striving to occupy a place in the global automotive market.
Looking ahead to the future, Chinese car companies will continue to increase their overseas market layout efforts and promote the deep implementation of globalization strategies. By continuously improving product quality, optimizing market layout, and strengthening brand building, Chinese car companies are expected to achieve larger scale and higher quality growth and development in the global automotive market.
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